SparkYourBusiness - Helping businesses and professionals in Andalucía to be more successful.

Hostmanship: A Philosophy to Live and Work by

Hostmanship is the practical philosophy on the art of making people feel welcome. This philosophy was developed by Jan Gunnarsson who based it on more than thirty years of experience in the hospitality industry.
Facebook Changes Business Pages to Timeline

February 29th Facebook announced an update to Pages. It includes a cover photo, larger story sizes, better tools to manage a Page and more.
Your Business Does not Exist When it is not Present Online

On one hand it does not say a lot. If your business cannot be found online, it may as well not exist. On the other hand it does say a lot, nothing much positive however.
Things to Remember ... When Placing a Print Ad

As an entrepreneur, you are responsible for every aspect of your business, from accounting to procurement, and from human resources to advertising. You cannot be an expert in everything. That is where the “Things to remember” series comes in.
Column: Shaking off my Dutchness

A Dutch (business)woman’s musings on living and working in Andalucía. Wondering about the things she sees and the way her mind reacts to what she observes. Trying to stay away from judgment and sometimes failing miserably at it.

Hostmanship: A Philosophy to Live and Work by
Facebook Changes Business Pages to Timeline
Your Business Does not Exist When it is not Present Online
Things to Remember ... When Placing a Print Ad
Column: Shaking off my Dutchness

SparkYourBusiness aspires to help small and medium expat businesses as well as professionals in Andalucía to become more successful. SparkYourBusiness wants to inspire and share knowledge through its online magazine, seminars, and network. These services are just the start and lay the basis for future products and services. Please join us on our journey.

Cover Story

5 Mistakes not to Make When you Want to Make Your Customers Happy

by Pepita Bos

Sun, Mar 04, 2012

Hospitality revolves about delivering – good – service and research has shown that companies that offer a superior level of service achieve higher than normal market share growth, can realize a higher price than their competitors and have higher profits.

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Insight

Consumers Prefer Brands That Appear on Their Facebook Pages

Tue, Jan 17, 2012

You are likely to identify with a brand that advertises alongside your personal information on a Facebook page (especially if you have high self-esteem), according to a new study in the Journal of Consumer Research. The same ad will have less impact if you view it on a stranger's page.

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Inspirational

Jan Gunnarsson on Hostmanship

Thu, Mar 01, 2012

In March SparkYourBusiness is all about hospitality. See this video of Jan Gunnarsson for inspiration.

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Book Review

Poke the Box is About the Spark That Brings Things to Life

Fri, Jan 20, 2012

Poke the Box is a manifesto about starting. It is not extremely well written as there is a lot of repeat and sometimes not enough depth, but it pokes you and makes you think. Although thinking is something that you shouldn’t do according to Seth Godin. You should stop thinking and jump in: start doing something.

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